After leaving the chaos of 2020 behind, it is time for us to look ahead to things we can do in the upcoming 12 months. 2020 was unpredictable, to say the least. There were several times in the past where marketers were left with zero information on how to handle the new situation for their brand.
While 2020 was horrible for businesses around the globe, it brought luck for e-commerce. The e-commerce sales went through the roof during the pandemic. This is because due to the coronavirus-created environment, millions of people were quarantined in homes with little left for their entertainment.
The coronavirus world restricted people from functioning their life in a normal way, this new routine brought great sales to e-commerce businesses as more people spend time online shopping. The increase in the usage of the internet, online shopping, and the availability of audience online increase the need for digital marketing.
The marketers were unprepared but highly needful for brands focusing to cater needs of customers online. However, now as we are in 2021, there is no space for abruptness, unpreparedness, or poor strategy.
So if you haven’t yet thought of preparing your brand’s digital marketing strategy for the next 12 months, then we are pleased to help you.
Read on to find out the key trends of digital marketing in 2021:
Live-Streams and Influencer Content
From the initials days of the pandemic, the stay at home orders resulted in the cancellation of events. Consumers were unable to attend the events that required in-person interaction.
That managed to increase the number of people tuning into live streams. The live streaming session sparked to a new level as more and more people, during the pandemic, tuned it to watch their favorite celebrity or enjoy an online workshop through these streams.
Not only did the live streams, but reach by the influencers on different social media platforms increased as well. The live viewing for Facebook spiked by 50% during the lockdown period. On the other hand, Instagram viewing spiked by 70%.
The use of TikTok was unrealistically increased. It is also expected that the trajectory will continue to grow upward in 2021.
This is why brands need to focus on creating human-driven content, especially by incorporating influencers into their product marketing to bring more benefit to the business in the New Year.
For this, you need to make sure that your marketing team and the rest of the working staff are equipped with the right work from home essentials. First comes the high-speed internet service. Without high-speed internet service, you cannot aim to have a good live interaction with your customers, let alone handling live stream sessions. We will suggest you connect with the Spectrum internet and cable TV service to secure your marketing efforts in 2021.
Spectrum provides affordable means to cable TV and internet through its Spectrum Select Package. The packages provide relatively affordable high-speed internet service along with exceptional cable TV service.
Goodwill and Purpose-Driven Missions
As per the Hootsuite Social Trends for 2021, the smarts brands will be those that understand where they fit into customers’ lives. Brands will find creative ways of seeking conversation with customers on social media.
The new year will all be about brands that show their goodwill and sincerity toward the customers and society. The world has suffered enough to give attention to shady and insincere brands. Preferably, brands should start working on campaigns that can bring more appreciation to the table.
For instance, Hilton’s #HotelsForHeroes campaign is a good example of this. The campaign by Hilton gave away free rooms to medical workers.
Customer Experience
Customer experience has always been important but in the post-pandemic world, the importance has grown.
Brands that bring enjoyable experiences can always bring more customers. If you have not yet worked on this aspect then the time has come. Make sure you shape your marketing strategy in a way that brings a memorable experience for the customers.
To make this happen you can work on creating User-generated Content. The user generates content that helps strengthen communities, enabling bands to meet customers and to create relatability factor.
Make 2021 Great
Whatever 2020 has done to your brand or marketing strategy, leave it behind. It is time to work on increasing your sale from the beginning.